Creating The Perfect Offer For Your Ideal Client – Part 2
In Part 1 of this blog series on Creating The Perfect Offer For Your Ideal Client, we looked at why it’s so important to identify your ideal client and what impact that has on creating your offer and converting people into clients.
If you’re just joining us you can go back and read the last post by clicking here.
Today in part 2 of the series we look at starting to create the perfect offer and what you want to be able to do is to get clear on the shortest path to the best results.
As human beings we like to make things way more complicated than they need to be and ultimately, for you to be successful and for you to be able to help people and have a speed of success when it comes to what you can offer, you need to be able to cut through the noise, the distractions and the stuff that isn’t really necessary for them to be able to achieve the best results.
Sure it can add to the results that they get but is it necessary? 
I’ll give you an example:
A lot of the clients that I take into my new program when it comes to marketing and when it comes to them working out:
- How they create the perfect offer?
- How do they start going about attracting the perfect ideal clients?
- How they charge what they want?
- How do they get their clients the greatest level of results?
.. they think about all the different membership platforms, all the different social media platforms and what you need to be able to do to advertise on each, what you need to be upselling on ebooks and funnels or maybe create a book with a free plus shipping offer etc.
I could go on forever but one of the things I’ve had to realize through the process both myself and through helping a lot of my clients create these highly valuable results-based programs is that:
“A lot of that other stuff isn’t necessary when it comes to giving them results. And it’s why we’ve refined our process to a simple three step process.”
- In terms of ads get people to some level of a high value based free training, get people on a call and convert them – bring them into your program.
- Be able to understand what needs to happen at every stage in that process but keeping things very concise, very simple and very measurable because when you can do that then you get rid of the clutter and you understand the shortest path it takes to end up where you want to go and to attract more clients.
- Make sure that you are clear on what you need to do with your ad spend to get the greatest return or what you need to do inside a free Facebook group to be able to get people on a call or attract people into your programs, products or service.
All of the above applies no matter what you’re trying to help people with.
There’s plenty of strategies, tools and different ways to go about something, but for you to truly help somebody you need to get 100% clear on what is the shortest path to get them the greatest results.
We own a couple of gyms here in Arizona and the people that we help are of course looking for help in fitness and health. We’re successful because we keep things simple for them and keep them accountable through three of four steps – maximum.
That’s it! No More! Just 3 or 4 simple steps.
I don’t say to them, this week we’re going to Aikido and then next week do intermittent fasting then we’ll do carb cycling etc etc..
What we do is say:
>Show up.
>Track this.
>Achieve that.
It’s that simple.
People overcomplicate things in their minds so much that when they come to somebody that makes something so clear to them and they can see the path they need to take and understand, they just “get” that by them just focusing on these key things they’re going to get the best results.
That’s when they’re going to buy into whatever it is that you have to offer all day long, because they’re buying into the solution and the methodology, they’re buying into the fact that if I do this I’m going to be able to achieve what I want even faster because they understand that you’ve forged the path for them you’ve gone through all these different distractions yourself, you’ve tested and measured all of these different things.
They’ll now be thinking:
“I want to pay you to give me the shortest path to success. I don’t want to fuck around with everything else. I don’t want to mess around and make all the mistakes that you made. I just want to pay you a good amount of money to save me from doing that so that I can end up where I want to end up even faster than you did.”
And that’s the coolest part.
Some of the things that I achieved took me three, four or five years to achieve and I’m helping clients do that in eight weeks/twelve weeks to 12 months. Things like them being able to retire their husbands, travel the world, generate over two million dollars in revenue.
It’s mind-blowing, and they’ve done that in a tenth of the time that it took me because I’ve gone through it myself and I forged the shortest path for them with my own experience. I’ve been able to show them the way to get the best results possible in the shortest amount of time.
So for you to create that perfect offer you have to be able to have clarity around that and you have to be able to show that you have the shortest path to the best results and you need to be able to back that up!
To make sure you see what’s coming next and to get a ton of free resources and training just come on over and join our community of entrepreneurs who all love changing lives and are seeking the freedom lifestyle in my Facebook group where I post everything first, you can join here for free.
I look forward to connecting with you there.
